Company name: Actilingua Academy
Location of client: Vienna, Austria
Industry of client: German language courses
Product/Service purchased from WA: Wild Mail
Rating: 5 stars
Results Achieved
Using Wild Mail, Actilingua Academy generated 71% of their digital revenue from email marketing alone. They did this by creating an advanced email marketing funnel around their existing leads.
They were already receiving 50% of their leads digitally through a combination of SEO, social media, and paid marketing, but needed a better way to convert those leads into sales. By using Wild Mail’s tagging, segmentation, and automation features, they further segmented their email contacts and directed warm leads down the right path of the funnel, which led to an increase in sales and conversions.
Who are you, and what do you sell?
Actilingua Academy is a German language school operating out of Vienna, Austria. They offer German courses to students and professionals who need a German language credit for school or work, or who just want to learn German for fun. They also host sightseeing and cultural activities around Vienna for their students.
During the summers, they host adults and students at their annual German language immersion program. These events attract thousands of students every year. In addition to their physical school, they offer free German online courses and language tests on their website deutsch-lernen.com.
What results did you achieve with Wild Mail?
Through Wild Mail, Actilingua Academy generated 71% of its digital revenue using email marketing and automations. They implemented a simple automation sequence that segments their audience based on specific interests and intentions. Through these automations, they’ve also collected information from their subscribers that helps them send emails that are specific to their needs.
When we break down the impact of their digital marketing channels, we see that the free course sign-ups are divided in the following channels:
- Email (our focus) generated 71% of sales
- Paid marketing generated 9% of sales
- Social media marketing generated 15% of sales
- Other sales and marketing initiatives generated 5% of sales
Can you walk us through an automation in Wild Mail?
Actilingua Academy uses a simple system of emails to segment its audience into automation sequences that are specific to their needs. They capture the majority of their leads when people organically find their free German language courses. When someone signs up for one of the free German courses, the Wild Mail automation kicks in. Once they are in the automation, here’s a breakdown of what the customer journey looks like.
- After signing up for a free German course, the user receives an onboarding email and chooses their German skill level.
- When they click on their choice, they enter an email sequence based on the level they selected.
- The user is tagged in Wild Mail based on their skill level.
- Then the subscriber receives an email introducing them to the course.
- They receive a new email lesson every two days until the automation is complete.
- At the end of the course, they receive a sales email, and they are moved into a Wild Mail sales sequence.
- The sales sequence uses information that the subscriber filled out in a survey to direct them down the funnel that best represents why they need German language classes.
- Based on their needs, they enter a sales sequence based on their German skill level which pitches Actilingua’s in-person workshops.
The end goal of this sequence is move the user from the free German course into one of Actinilgua’s in-person German courses and workshops in Vienna.
Since email was already their most reliable channel for generating in-person course bookings, they used Wild Mail to create a sophisticated system that makes sure that everyone who signs up for a free course gets segmented into the right automation.
In addition to the email automations, they also send out monthly newsletters to share student testimonials and let customers know about different sales promotions.
How Does Wild Mail Work?
Now that you know how Actilingua Academy used Wild Mail to archive email marketing success. Let’s talk a little more about how Wild Mail works, and who it’s for.
Wild Mail is an all-in-one email marketing and automation software. Wild Mail makes it easy to automate your marketing by setting up email automation, creating marketing workflows, and segmenting your audience.
Here are some of the most common ways our clients use Wild Mail:
- Targeted emails: When you want to make sure that the right person gets the right message, you can create targeted emails for different segments of your audience. Actilingua Academy uses complex targeting to tag every person on their list based on their actions and interests. Then they use these tags to send emails to a targeted list.
- Targeted emails: When you want to make sure that the right person gets the right message, you can create targeted emails for different segments of your audience. Actilingua Academy uses complex targeting to tag every person on their list based on their actions and interests. Then they use these tags to send emails to a targeted list.
- Autoresponders: Send automatic responses when people take a certain action on your site. Examples of email autoresponders include newsletter welcome emails and lead magnet delivery.
- Email funnels: You can set up email automation sequences that turn your contacts into paying customers through a series of emails that add value and build trust. The entire goal of Actilingua Academy’s email automation system is to create a funnel that turns its free users into paid customers.
- Scheduled emails: If you have a weekly newsletter or send regular updates to your audience, you can schedule them to go out at the perfect time. Actilingua Academy uses Wild Mail to schedule their monthly newsletter.
- Broadcast emails: These are best for when you need to talk to your entire audience at once to make big announcements without specific segmentation.
Wild Mail’s dynamic content and segmentation features let you send customized messages to the right people in your audience. You’ll be able to segment your audience and send them only things they want to see, which helps build trust and nurture the relationship.
When users are on your website, you’ll be able to collect information based on their behavior and send them automated messages based on their actions or interests.
Security is a big issue when it comes to email marketing. Wild Mail fully complies with GDPR. So even though you are collecting data to send your audience the best emails, you never have to worry about whether your customer’s data is secure.
Wild Mail also works as a sales and marketing CRM. You’ll be able to track all of the deals in your pipeline and see when each deal will close. Then all of your customer information and sales and marketing data are organized and stored in one place.
All of this data also makes it easy to create reports and find out what’s working and what isn’t. With Wild Mail, you’ll always know how your email marketing and automation campaigns are running, and where there is room to grow.
Reporting within Wild Mail is simple and helps you see which emails are doing well, and which should be adjusted. You can also use simple split testing options to try out new strategies and see where you get the most engagement.
The software is easy to use, even for people who aren’t experts at email marketing. You don’t need to be a tech expert to create and send beautiful emails. The interface features a drag and drop email designer and simple ways to customize your email layout.
Wild Mail is more than just an email software. With a Wild Mail subscription, you’ll get access to our 20-lesson email automation video course. Your account will also come with our free, done-for-you sales funnel automation templates. You can install these into your email sequences with one click.
If you’re already using different marketing software, don’t worry. Wild Mail integrates with over 250+ different software.
If you’re already using another email marketing provider, we’ll move everything over to Wild Mail for you, for free. Wild Mail also offers 24/7 tech support if you ever get stuck.
What type of results will a new client achieve using Wild Mail?
Clients that use Wild Mail report having stronger relationships with their audience which leads to higher conversions and more sales. Wild Mail users build scalable systems that they can replicate and apply to future campaigns.
Wild Mail gives you control over what you send your audience by letting you create campaigns that meet a variety of goals. You can send whatever type of email campaigns make the most sense for your business.
When you build a relationship with your audience, they will feel a stronger connection to your brand. A stronger connection results in higher engagement, conversions, and sales. Wild Mail gives you the tools to build these relationships through automated messages that are both personalized and full of value to your audience.
With Wild Mail, you’re not just sending emails. You’re creating an experience for your subscribers that appeals to their interests and builds trust with your brand. After going through your emails, they’ll be excited about your brand and ready to buy, like this:
They might even THANK YOU for emailing them, like this:
When you use Wild Mail to build a system that helps you add continued value to your audience and make the experience customized for their needs, your message does the selling for you.
The best part? You can get a free 14-day trial account of Wild Mail right now. If you’re ready to automate your marketing and sales process and level up your email marketing, click here to learn more or request a demo.