Is it better to outsource my digital marketing funnel or build the funnel myself?

Is it better to outsource my digital marketing funnel or build the funnel myself?

Before you started your business, you probably dreamed of the days when you would be a six-figure entrepreneur. Entrepreneurship may have felt like the answer to your problems. You saw it as a ticket to freedom and a life you’ve always imagined.

The thing you probably weren’t ready for were sleepless nights, 12-hour days, and living and breathing your business 24/7. Where is that four-hour workweek you were promised?

Even if you hire a great team, and outsource a majority of your workload, you need to be able to generate leads and make sales. This process can take a lot of training and trial and error to get it right.

There is an easier way.

You’ve probably heard of automated sales funnels, but the process of actually building one and implementing it sounds overwhelming and complicated.

You could outsource that process to an agency who builds the whole thing for you. However, that usually involves them making you a plug and play funnel that is based on their formula or template. It won’t be customized to your business’ needs.

Another option is to build the funnel yourself and make sure that includes everything you want in your funnel. We spent years encouraging people to build their own funnels and invest into automated strategies through content and videos like this one: 

But learning how to create an entire digital marketing funnel from scratch is no easy task. It can take weeks, sometimes months, to determine what strategies you should implement. That doesn’t include learning all of the technical aspects and software that you need to make the funnel run.

What if there was a hybrid option? An opportunity to build the funnel yourself, for your exact needs, while working with experts who can fast track the learning curve. And what if these experts could teach you how to implement a successful funnel strategy in nearly half the time of learning how to do it yourself.

Let’s explore all three of these options so that you can find the best solution for your business that will save you time and keep working for you in the long run.

First, let’s talk about outsourcing your funnel. 

Outsourcing your Digital Marketing Funnel

There are plenty of agencies out there who can help save you time and build your marketing funnel for you. If you’ve never done anything like this before, then they could get it done faster, depending on their capacity and timeline. Outsourcing your funnel also gets rid of some of the stress and frees up some of your mental bandwidth.

When you outsource your funnel building, you save time, but you also don’t get as much control over the process and what your funnel will look like. You need to have a lot of trust in the agency that you’re hiring to make sure that you’re on the same page and have the same goals in mind for your funnel.

You also won’t fully understand how a digital marketing funnel works. You will have to rely on the agency to make updates or changes to it as your business, and your offers evolve.

So while it will save you time in the short-term, it might become difficult and costly to maintain in the long-run. 

The second option is to build the funnel yourself. 

Building Your Own Digital Marketing Funnel

When you develop your own marketing funnel, you’ll have full control over the entire process. You’ll have a better understanding of the whole funnel as well as be able to tweak certain parts of it as your business evolves. If you want to extend your funnel or scale it at any point, you won’t be dependant on an agency to make those changes for you.

You know your business better than anyone else, so building your funnel yourself gives you an advantage down the line.

Although it is better to be in control of the process, it can be a very long and time-consuming process to implement a digital marketing funnel from scratch. You might not even get it right the first or second time. It takes plenty of trial and error the first time you build a funnel before it starts working well for you.

Your time is precious. When your time is occupied with the intricacies of building your funnel, you have less time to focus on the other aspects of your business and your life.

In case you forgot, your time = money.

If this is your first time building an automated funnel, it will take an average of 1000–2000 hours to learn how to do everything on your own. Assuming you pay yourself $50/hr (which is a pretty conservative estimate), that’s $50–100k worth of your time.

So, to recap: You can outsource your funnel to an agency and save time, but lose control of the process. Or you can learn to build and implement the funnel yourself, which gives you all of the control, but will take a significant amount of your time. 

There is one other way that will save you time, money, and allow you to own the entire process from start to finish. Let’s take a look at how our group consulting program, Accelerator, is the hybrid option you need to build the automated sales funnel your business deserves. 

This graphic highlights the intricacies of the Relationship Funnel and the three stages — Awareness, Relationship, and Sales — that are emphasized during our Accelerator program

Working with Wild Audience to Build your Digital Marketing Funnel

Working with Wild Audience to build your automated funnel gives you the best of both worlds. You will develop your own funnel, on your terms, but receive expert support and guidance along the way to lessen the learning curve and save you time. 

Relationship Funnel is our proven sales system that helps you acquire customers at profit and scale. 

Relationship Funnel is our proven sales system that helps you create authentic relationships with your people and grow your business. We use Respect-Based Marketing to create Relationship Funnels that build trust with your audience and install buying beliefs using the six components in this graphic. 

Diagram of how Respect-Based Marketing tactics can be used
to build your digital marketing funnel

It operates as an automated sales funnel that establishes a relationship, creates trust, and installs buying beliefs. This system raises your credibility with your audience and ultimately increases conversion rates on your offer.

Since Relationship Funnel automates your nurturing campaigns, you’ll win back time and be able to focus on higher-level strategy within your business. It also works to build a deeper relationship between your brand and your audience, which increases your customer lifetime value over time.

With the transparency that Relationship Funnel builds, you’ll also have more streamlined, and successful sales calls. Your customers will have fewer objections on the phone because they will already know where you stand and what they can expect on the call. You could have results like Adam: 

Are you ready to take your funnel into your own hands, and work directly with experts to give you the tools to build a custom Relationship Funnel? If yes, then it’s time to learn more about Wild Audience’s Accelerator. 

What can you expect from our Accelerator program?

Accelerator is our done-with-you consulting program for businesses who have achieved an annual 6-figure run (making at least €8000/month) but don’t have an existing funnel. With our Accelerator, you can expect to grow your business to €25k monthly by implementing a marketing automation system to build authentic relationships with your audience and grow your business.

When you join our Accelerator program, you’ll have access to a 10-week program, as well as weekly group consulting calls with experts who can guide you through the process of setting up an automated digital marketing funnel. 

Our weekly consulting calls with our experts will go over the strategy, technical implementation, and optimization techniques for your funnel. The calls are an opportunity to learn about every aspect of funnel building and ask questions along the way.

Once you join our Accelerator, you will have lifetime access to the group consulting calls. The best part is, there is no lengthy onboarding process. If you’re ready to take the leap now, you can enroll and join immediately.

After 10-weeks in our Accelerator you can expect to have leads coming in on auto-pilot, like this:

Your sales calendar that previously sat empty will look more like this:

In just 10-weeks, you could be getting astonishing results like our clients. Just look at Silverback Media. Wild Audience’s Accelerator helped them close $20k in sales with a new offer strategy.

Our Accelerator program is an investment, not only in your business but in your life. Just think about how much time you can save both with an automated funnel and by working with Wild Audience to build it.

Visualize how you want your business to look six months from now. Do you want to work tirelessly, trying to convince prospects to make a purchase, shuffling through complex sales scripts that only confuse them even more? Or worse, have to constantly rely on fake scarcity and limited-time promotions with every launch to generate hype?

We didn’t think so. Our process involves no fake scarcity. Instead, it relies on speaking to your audience like real people who need what you’re selling.

Only you know your audience and your offer. We’re here to help you turn that offer into an automated system that shows your audience that you care. After going through your automations and nurturing sequences, they will be practically begging you to sell to them.

Relationship Funnel has that kind of power.

By working with Wild Audience to build your funnel with Wild Mail, you’ll have control over your funnel. You’ll learn how to tweak it when necessary, and know what to look for to see if it’s working. You won’t get that when you outsource the entire process to an agency.

You will also save valuable time by working with experts who can walk you through the steps, while still focusing on creating a funnel that is customized to your business. You won’t be flying in the dark. You’ll know exactly what steps to take to build a successful digital marketing funnel.

So…are you ready to take your business to the next level by implementing a marketing automation system to build authentic relationships with your audience and grow your business? Do you want to see results like this?

We know Relationship Funnel can help because we have numerous case studies and hundreds of testimonials from happy WA clients.

We’ve worked with superstars like Mirna, who achieved 8x ROI in 2 months.

Do you want to know how to make 8k in just two webinars after using Respect Based Marketing, like Jason did? 

When you have the tools to build a funnel that connects with your audience on a deeper level and builds stronger relationships, they’ll be ready to buy before you even start to sell. 

So…are you ready to take the next step towards leveling up your business? 

But more specifically, are you ready to win back your time by implementing an automated funnel that will allow you to scale quicker than you ever thought possible? Click here to learn more and see if your business is a fit.