Company name: Frank den Blanken PT
Location of client: Netherlands
Industry: Online Fitness Coaching
Product/Service purchased from WA: Accelerator
Rating: 5 stars
Frank had a successful online fitness coaching program but needed help understanding how to set up his funnel on the backend. After spending months trying to figure it out himself, he joined our Accelerator program and got the funnel up and running in only nine days.
- Got his funnel up and working in 9 days
- Made €70,000 from two ads by spending only €4,500 over 11 weeks.
- Took his business from 300k/year to 300k/month with the help of Relationship Funnel
- Built a system that can be replicated for all new products he launches
- Improved audience segmentation and retargeting
Who are you, and what do you sell?
Frank is an online fitness coach and the founder of Frank den Blanken PT, where he sells fitness programs to people in the Netherlands who want to make a complete body transformation. He has online fitness training and nutrition courses that sell for €497 as well as one-on-one personal training programs that sell for €1997.
How did you find out about Wild Audience, and what made you jump on board?
While trying to learn about email marketing and automation, Frank came across Wild Audience in a YouTube video describing Relationship Funnel. He was interested in building a Relationship Funnel and wanted to learn how he could do it himself.
It turns out, doing it yourself is easier said than done, and Frank knew he needed an expert to step in and guide the process. That’s when Frank upgraded to Accelerator to get the coaching and expert advice he needed to get the funnel set up and working more efficiently.
Frank also knew that he needed help in understanding how his funnel worked on the backend. He’d played around in various mail platforms but wanted an expert to walk him through how each piece worked together.
What was the main problem you wanted to solve for your business?
What began as a simple product — selling a fitness program to men in the Netherlands — exploded into a massive brand reaching nearly 10% of the Dutch market. Frank ended up with a huge pool of leads and no proper way to send them to the right offer. His main goal was to segment his audience in a way that gets the right offer in front of the right people every time.
What results did you achieve with our Accelerator?
After months of trying to figure out the funnel on his own, Frank had a Relationship Funnel up and running within nine days of starting Accelerator . Over the next 11 weeks, he made 29,000 euros off of one ad and 41,000 euros off of another, while spending only 4,500 total.
How much revenue did you make before? How much revenue do you make now?
Using Relationship Funnel alongside his other marketing strategies, Frank grew his business from €300k per year to €300k per month.
Can you walk us through your Relationship Funnel?
Relationship Funnel can adapt to every unique business and target audience, but usually looks something like this:
You can learn more about how we’ve helped businesses use Relationship Funnel to scale their revenue, here.
Now let’s walk through Frank’s Relationship Funnel.
- First, Frank generates leads in the Netherlands by targeting his audience with a free 14-day video course on Facebook. This ad links to a form that asks questions about their fitness level and basic demographics. Once they answer these questions, they get access to the free course.
- Then they’re directed to a landing page that asks if they want to sign up to get a custom workout schedule. This page asks questions about fitness level, commitment, and which aspects of the program they are most interested in.
- Once they’ve expressed their needs and interests, they are directed to a thank you page, which is specific to the offer they will be shown next.
- This thank you page contains a video describing the common reasons that people don’t reach their fitness goals. The videos are all specific to the answers people shared in the questionnaire. The page is also full of social proof and progress photos of people who have successfully gone through the program.
Once someone makes it to this thank you page, they see a video of Frank speaking at one of the biggest fitness conferences in the world. This further solidifies his authority and expertise in the industry and adds another layer of trust among him and his audience. Then they’ll have the option to schedule a free call with someone on Frank’s team if they want to learn more about his 1:1 coaching programs.
The team currently fields 8-9 sales calls per day generated through Facebook Ads spending 100 euros per day. On average, Frank’s team closes 60% of the sales calls.
Through each stage of his Relationship Funnel, Frank continues to add more value to his audience by addressing specific concerns or pain points that they face. By the time they get to the end of the Funnel, they have all of the information, and motivation, they need to make a purchase decision.
That’s the beauty of Relationship Funnel. It works behind the scenes to build a relationship with potential customers by emphasizing Respect-Based Marketing tactics and installing buying beliefs.
Once Frank’s audience gets to that final sales call, the team knows that they are already familiar with the brand, and the relationship is strong.
What was the best part of our Accelerator program for you?
For Frank, the most exciting part of joining Wild Audience’s Accelerator program was being able to have a deeper understanding of segmentation and implementing a belief system like Respect-Based Marketing. What he thought would be one of the biggest challenges of the program turned out to be a fascinating and eye-opening part of the process.
Respect-Based Marketing, outlined in the graphic below, is our signature marketing method that combines smart segmentation with compelling storytelling to automate real relationships and build trust with prospects.
What’s next? What does the future look like for your business?
The next step for Frank’s business is to add even more products into the Relationship Funnel sequence.
He recognized that the part of his audience interested in fitness education courses would resonate well with the belief system that Relationship Funnel emphasizes. He also plans on building out a more in-depth conversion sequence and adding a webinar to the funnel.
Since he’s nearly maximized his reach in the Dutch market, Frank sees it as an exciting challenge to find ways to scale his business without reaching many more people.
Since learning how to use Wild Mail, our all-in-1 email marketing and automation software, he’s now planning on transferring another of his courses to the platform to be able to retarget that audience more effectively.
Who should invest in our Accelerator program?
Based on his own experience, Frank believes that once your business hits $5-10k per month, it’s time to start working on a funnel. He would recommend Accelerator for business owners who need help converting cold customers and nurturing that relationship to increase conversions.
At its core, our Accelerator program is a 90-day, done-with-you program for businesses looking to solve their customer acquisition problem. The goal of is to grow your revenue to €25,000 per month through a Relationship Funnel that automatically acquires customers at profit and scale.
Wild Audience’s Accelerator Program will help you:
- Systematize your customer acquisition
- Attract the right leads that will convert into customers
- Improve conversion rates
- Decrease lead acquisition & customer acquisition costs
- Understand exactly how much it costs to acquire leads, book sales calls and demos, and how much it costs to acquire customers
- Provide a more personalized sales experience and customer journey by using advanced automation techniques
- Systemize all marketing & sales processes to scale to 7-figures and beyond
What type of results will a new client achieve if they follow the process and work hard?
Just like Frank, Accelerator clients receive guided support in dissecting the backend of their funnel. They’ll learn the best ways to capture and segment leads that are ready to buy and create retargeting campaigns that continue to nurture their audience until they’re ready.
Our Accelerator also helps tackle the systems you need in place to replicate your Relationship Funnel and scale your business. The funnel you create will be a tool that you can continue to use as your business evolves.
Don’t believe us? Here are a few more incredible success stories our clients have shared after using Relationship Funnel:
Mirna’s very first Relationship Funnel helped her earn $9,000 off of $1,300 in ad spend within 30 days of launching.
Mubaid consistently sees a 9-10% conversion rate on his sales funnel.
David wanted to take a modern approach to customer acquisition. He wanted to attract new customers using the same Respect-Based Marketing techniques that attracted him to OUR Funnel.
Adam is getting a 28% click-rate from his sales emails to his sales page and in total, converts an impressive 3.44% of his leads into paying clients!
That could be you.
So if you’re frustrated with getting sales calls booked or feel like you’re spending too much on ads with low return, Wild Audience is here to help.
If your business needs help getting more leads or improving conversion rates, it’s time to see if our Accelerator is a fit.
Our Accelerator program could be the solution that takes your business to 7-figures and beyond, just like it’s done for our hundreds of happy clients.