Should I invest in marketing consulting services or an online course?

Should I invest in marketing consulting services or an online course?

Did you know we stopped offering online courses?

It’s not because they don’t work.

We’ve had hundreds of success stories come out of our online courses.

Like these:

 

But at the end of the day, we noticed one recurring problem.

Online courses work well for people who are committed to taking action. People who are good at learning brand new concepts and immediately applying them.

But people learn things in different ways.

With an online course, it’s still very easy for a driven and committed person to get stuck. Without the support of an expert to answer questions, it’s easy to get frustrated and abandon your efforts because it’s taking too long.

This is why we believe so strongly in the power of consulting to help entrepreneurs take their businesses to the next level.

Online courses are great for getting started and learning something new. But real changes are made when you can implement what you’re learning in real time. 

Growth is fast-tracked when you get expert advice on how to take what you’re learning and apply it to your specific business.

In this article, we’re going to talk about the benefits of investing in consulting services to get hands-on support, accountability, and fast-track success.

There comes a point when many high-ticket, six-figure businesses max out on what they can learn to grow their business.

When this happens, generic information, like the kind you find online courses, is no longer relevant to their specific problems.

As your business grows, your problems become more specific and unique to your business.

This is where consulting comes in. For example, our group consulting program, Accelerator, is designed to help companies implement a marketing automation system to build authentic relationships with their audience and grow their business.

Relationship Funnel, as you can see in the graphic below, is our proven process that systematizes the way you attract, nurture, and close customers. You can learn more about that, here.

Our Accelerator program gives you access to experts who will help you build and implement a Relationship Funnel using Wild Mail in 10 weeks. Your funnel will be based on Respect-Based Marketing.

Respect-Based Marketing is a concept that is deeply rooted in never-changing elements like respect, relationships, and trust to build your relationship with your audience.

When you invest in marketing consulting services like our Accelerator program, you’re not just going through the motions of taking an online course.

An online course might help you get started, but it’s not going to be specific enough to help take your business to the next level.

To see specific results, you need to work with experts who can offer unique feedback and help you implement what you learn, in real time.

With consulting, you’ll implement a marketing automation system to build authentic relationships with your audience and grow your business like Adam.

In this article, we’ll go into detail about the four benefits of investing in marketing consulting services instead of an online course.

These benefits include:

  • Transformation vs. Information
  • Advice from an expert
  • Accountability
  • Fast-tracking success

Let’s go over each of these benefits in depth, starting with the difference between transformation and information to help your business grow. 

1. Transformation vs. Information

Online courses are a means of distributing information. Meaning that there’s no guarantee that the things you learn will apply to you.

There’s also no guarantee that you will finish the course with enough expertise to effectively implement the information into your business.

We also live in an age of information overload. There are hundreds of courses out there teaching very similar concepts, branded differently.

Even if you learn a thing or two in an online course, then you still need to spend additional time figuring out how to transfer that information.

You also need to figure out how to correctly apply it to your business.

Don’t spend time taking an online course that may or may not even apply to you. Your time is better spent investing in programs that inspire you to take action, in real time.

Rather than just consuming more information, take action and make improvements to your business.

An online course can provide you with information but usually offers little or no support in helping you incorporate that information into your business once the course is over.

Investing in marketing consulting services provides you with expert advice directly related to your business.

You’ll also receive accountability which will motivate you to put in the work it takes to move your business to the next level.

The right consulting program can empower you to start getting conversion rates you never thought were possible. Like Mubaid, who achieves a 10% sales funnel conversion rate for cold traffic.

2. Advice from an expert

We’re not saying online courses aren’t useful. Many of them are loaded with helpful advice and information. The hard part comes when you try to figure out how to make that advice work for your business.

As your business grows, your challenges become more specific, and the time your time becomes more valuable.

Investing in consulting allows you to get expert advice and feedback that is specific to your business. It will take the guesswork out of dissecting information from a course, and tell you exactly what you need to do to move forward.

This ensures you get it right the first time and don’t waste months of your time testing and figuring it out for yourself.

Our group consulting program, Accelerator, offers plenty of personalized support from an expert throughout the program.

You’ll have access to a marketing expert on a weekly basis during group consulting calls that focus on strategy, technical implementation, and optimization.

We know the value in consulting because we’ve seen it firsthand ourselves and with our clients, like John.

Having someone tell us exactly what to do saved us so much time. The automations are pre-built, so we just had to go in and edit them. With coaching, getting everything set up was easy, and the speed of implementation was fast.”– John Davie

3. Accountability

When you take an online course, the only person holding you accountable is yourself.

You’re a great business owner, but you need an outside perspective who will work with you to set deadlines. 

You need to be held accountable for making progress.

Oour Accelerator program has accountability built right in. If you show up to the next call and haven’t made the progress you said you would, the group will hold you accountable and try to understand where you’re experiencing blocks.

You’ll work with a consultant to set milestones for everything you need to get done. 

Most of our clients get their funnels built and implemented in 10 weeks or less.

These goals will help you stop procrastinating and delaying business growth any longer. Plus, once you start to see the results that are coming in, you’ll wonder why you put it off as long as you did.

Results like these:

For comparison, if you try to take an online course and implement a funnel on your own, it’s likely to cost you much more money, and time, in the long run.

If you took a course, how long would it take you to figure everything out on your own? In addition to the time you spend listening to the course, we estimate it takes around 1000–2000 hours doing additional research and learning the tools to implement.

If you pay yourself $50 an hour (which is a very conservative estimate), that’s easily $50 — $100k worth of your time.

A consulting program like our Accelerator program can get you results for a fraction of the cost and time.

Which brings us to the next benefit of consulting.

4. Fast-tracking success

You don’t have time to take in new information without taking action. You need to ..

Get. It. Done.

A consulting program will give you a clear roadmap and deadlines to ensure you aren’t in the same situation nine months from now.

Our Accelerator program will give you access to real action takers. Experts who can help you automate your sales process and implement your funnel in 10 weeks.

In addition to group consulting calls, you’ll get access to our resources, including templates, sales scripts, copy and more to make sure that your time is spent taking actionable steps to meet your goal.

If you’ve never built a funnel before, or automated your sales process, it would take you far longer than ten weeks to absorb the information, implement it, test it, and achieve results.

It’s incredible how much more quickly you can achieve things when you’re working directly with experts who have already done it before. Their job is to fast-track the process and give you only the information you need.

After that, everything is profit.

Through our Accelerator program, our clients get incredible results.

One example is Sales Gorilla, who:

  • Generated 1,326 leads in one month from cold traffic resulting in 35 booked calls and around $10,000 in sales.
  • Achieved 45–60% email open rates and 6–25% click-through rates from cold traffic resulting in 19 booked calls (4% conversion rate)

Learn more about Sales Gorilla’s success here.

Final Thoughts

Online courses are a great way to consume new information. But if you are ready to take your business to the next level, don’t spend more time learning. Spend more time doing.

Spend time implementing what you learn alongside an expert, and start seeing real growth.

Consulting can transform your business by inspiring you to take action rather than hoarding knowledge.

It gives you access to an expert who can help you find specific solutions to your business’s unique challenges.

You’ll be held accountable for taking actions and forced to make progress. No more procrastinating.

With our Accelerator program, we’ve helped business owners , create authentic relationships, automate the way they attract, nurture, and close customers. Leads will even be coming in on auto-pilot.

You’ll see results quicker than you thought possible. Because you’re receiving customized advice and guidance, minus all of the fluff that you don’t need to know.

We’ve seen our Accelerator program generate results that would be near impossible if you tried to implement them on your own from a generic online course.

So…are you ready to take your business to the next level with hands-on support that will help you implement a marketing automation system to build authentic relationships with your audience and grow your business?

Click here to learn more about our Accelerator program, and apply to work with us 🙂