Timeframe: 2022 – 2024 (3 years)
👋🏽 Hello from Wildmetrics, this is our product vision. This is a work-in-progress doc.
What is a product vision? A product vision describes the future state of a product that a team desires to achieve.
Wildmetrics is a no-code and API-based analytics app that makes it easy and reliable for digital businesses to track & analyse customer journeys so that they can generate more revenue without needing to hire analytics specialists.
If you’re fed-up with using Excel and Google Analytics to try to analyse your customer journeys, we have something new to share with you today.
Analysing your sales funnels shouldn’t be complex, time-consuming & expensive set-up and maintain.
This is why we are creating Wildmetrics, a no-code & API-based analytics solution for digital businesses.
(1) No-code & API-based analytics
Getting started with an analytics solution needs to be dead simple. No need to write a single line of code. And there shouldn’t be anything for you to set-up or maintain on an ongoing basis.
In other words, no need for:
- installing pixels
- messing around with Excel formulas
- managing UTM tags
- getting lost in tag mangers
- hiring an analytics specialist or agency
- or worse, hiring an entire data scientist team
Stop wasting your time pulling data & maintaining your dashboards in Excel or Google Sheets.
You already have tons of data inside the tools you currently use. You just need a way to easily access that data from different platforms and then visualise it in one single app:
ESPs:ActiveCampaign, MailChimp, HubSpot etc ..Payments:Stripe, PayPal etc..Advertising:Facebook & Google adsTraffic:Google AnalyticsSales:Calendly, TypeForm, Zoom, WebinarJam, PipeDrive ..Support:HelpScout, Intercom ..Product:Segment
We imagine an analytics app to connect with your business tools via API. This is called API-based analytics. No more exporting and importing data from different platforms into Excel. No more analytics specialists or developers needed to pull data.
(2) Ready-made & AI-powered
We believe that building reports and analysing dashboards should be easy to do, fast to get done and visually beautiful as an experience.
Reports are “ready-made” for practical use cases and questions digital businesses have.
“Ready-made” means that you get ansers to your most common questions instantly without needing to set someting up.
But providing dashboards and reports does not actually help digital companies generate more revenue. You need to be able to inteprete data so that you know what to improve. In the past you would hire analytics & marketing specialists. Today we can use artifical intelligence to analyse and benchmark data points to provide best in class suggestions for you.
With the right information digital businesses can improve faster and generate more revenue.
(3) Open metrics
We believe that businesses today want to be more authentic and one great way to achieve this is by working in public. Being able to share business metrics with the world is how companies can create trust with their customers, employees and suppliers.
People should be able to research companies and view their metrics to learn more about them so that they can gain trust. Because business is about relationships between people and trust.
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If you want to give Wildmetrics a try, sign-up here:
https://app.wildmetrics.io/signup
Thanks,
Bastián