Build a funnel that focuses on your personality and gives each lead an unique experience
Use behavior-based email-automation and engagement hacks to build real relationships
Combine promotion madness & education to grow an email list of 10,000 supporters & fans
On a level of 1 to 10, how strong is your relationship with your email subscribers?
1 being crap and 10 being badass.
You got that number in your head?
Now watch how I can manipulate that number, just by telling you a story.
How did the last Landing Page you saw look like?
It was probably short.
It had an irresistible bribe ..
"7 Ways to Grow Huge Mangos"
Were you able to resist such a killer bribe?
Probably not :-)
You enter your bogus email address "firstname.lastname@example.org" ..
You download the bribe ..
You check your email inbox ..
There it is ..
An email from a person you don't really know.
2 things are happening next ..
1) He promises you heaven on earth.
2) A link to his Sales Page.
[End of story.]
Let's look at the other side of the coin now.
As a marketer, you see email list growth.
(because of the bribe)
You broadcast your emails and promotions to your entire list.
1% conversion rate.
The bigger the list, the more money ..
Not so fast tiger :-)
That's how most companies and marketers operate.
And there is nothing wrong with that ..
But what if there would be a way ..
To attract only the right kind of people into your sphere of influence ..
1) Send the right message.
2) To the right person.
3) At the right time.
Seriously .. Think about that for a second.
Do you see how powerful that would be?
Let's go back to my above example ..
1% conversion rate means your offer was irrelevant to 99% of your tribe ..
99% of your tribe is not interested in your help.
I think that sucks.
And that is why I don't roll like that.
I aim for engagement.
I aim for a highly targeted & super responsive email list.
Don't be like everyone.
If everyone zigs ..
You have to zag.
Are you open to learning a different way?
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